Creating the tools to build new opportunities
Bringing your ideas to life with design, photography and much more.
Creating the tools to build new opportunities
Bringing your ideas to life with design, photography and much more.
About Liam
Since launching a clothing brand in 2021, I’ve built a strong foundation in e-commerce, website design, and digital marketing. My work spans online platforms and in-person events, including e-commerce sites, social media channels, local art shows, and competitions. The brand has since expanded into retail, with products now available in-store. Through this journey, I’ve gained experience in managing an online store, developing marketing strategies, and growing an engaged audience—reaching over 200,000 views across social media platforms
Captured Moments: A Collection of work by Liam Mccracken
Khruangbin Poster Mockups — This design project explored visual storytelling through contrasting styles and textures to reflect the duality in the band’s collaborative releases. I focused on typographic hierarchy and color dynamics to create distinct yet cohesive posters. The mockups were built to simulate real-world promotional contexts, demonstrating how adaptable design systems can elevate branding and audience recognition.
Maxus in Laguna — This shirt was hand-printed using a single-color screenprint process, emphasizing raw texture and bold linework. I printed the shirt and photographed the piece in natural light to highlight the contrast of the graphic against a casual setting. I later uploaded the photo to my clothing brand’s social media and website as part of a content rollout. This project reflects my end-to-end involvement—from design and production to photography and digital presentation.
North American Wildlife — Designed as a bold graphic for Maxus Clothing Co, this piece uses high-contrast imagery and layered textures to create visual impact. The composition balances chaos and clarity, making it ideal for streetwear and promotional use. Its strong reception on social platforms highlights the effectiveness of thoughtful visual identity in audience engagement.
Picchu Brew Mockups — This concept project was created for my Concept Development class and centered around a coffee brand inspired by the textures and heritage of the Andes. I designed the logo, roast labels, and packaging, then built the final mockups digitally to showcase a cohesive brand system. The project demonstrates my ability to develop a visual identity from concept to execution across multiple touchpoints
Go Green — I created this piece by hand-building a physical collage using recycled and found materials, then scanned it and refined the composition digitally in Illustrator and Photoshop. The layered textures and bold translucent typography emphasize the relationship between nature and design. By using repurposed elements and promoting environmental awareness, this project supports sustainability both in message and method, merging eco-conscious content with a hybrid creative process
Built to Last is an example of a shirt design created in Photoshop and used to help generate interest on social media platforms. The inspiration came from my grandfather's truck, which I have been a fan of since I was little. When it comes to coming up with new designs for my personal brand, I tend to draw inspiration from the things that mean the most to me.